Export Case Study (BrightTex LLP, Panipat)

India’s textile MSMEs often face difficulties in accessing new international markets due to high freight rates, fragmented logistics providers, and lack of export-specific support. BrightTex, a Panipat-based textile exporter, wanted to expand to Dubai and Gulf countries but struggled with inconsistent shipping options and unpredictable costs.

• Inconsistent pricing and delivery timelines.

• No dedicated account manager for international shipments.

• Lack of visibility into customs and documentation requirements for Gulf countries.

Challenge:

MVLogix applied its consultative model:

MVLogix Approach

1. Mapped out BrightTex’s business needs: regular shipments of mid-weight textile consignments.

2. Analyzed Gulf-focused shipping lanes and identified most reliable trade routes.

3. Balanced cost vs. time-sensitive deliveries, providing a split solution.

4. Offered end-to-end account management with a dedicated point of contact for documentation and customs queries.

Results

• BrightTex successfully entered UAE and Oman markets.

• Achieved ~20% reduction in freight costs on bulk textile shipments.

• Improved reliability in delivery timelines, boosting repeat international orders.

Contact Us:

Phone: +91-9711046632
Email: connect@mvlogix.in
Address: Udyog Vihar, Gurugram, HR 122016

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